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Hero Image
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qobsi

@qobsi

EasyMarketing

Hero Image

Design a homepage hero image that does more than decorate the top of the page. It should carry the first message, establish the mood, and support a clear next step. Treat the image as part of the layout, not a background afterthought.

Use a subject, scene, or product moment that matches the site’s purpose. Reserve space for a short headline and one CTA so the composition feels intentional. The text should sit in a readable area with enough contrast, using overlay treatment if needed.

Show how the hero holds up at desktop and mobile sizes. Keep the focal point intact when the image is cropped, and make sure the CTA stays visible without covering the key visual.

What to deliver

  • Design a full-width hero image crop for the homepage
  • Place a short headline or supporting line directly on the image
  • Add one primary CTA with strong contrast
  • Define safe areas for text and CTA across common breakpoints
  • Show at least one alternate crop for mobile or narrow layouts

Harness the power of visual hierarchy to ensure the hero image remains the focal point while supporting elements guide the user journey without competing for attention.